In our experience, all revenue growth comes from influencing customer behaviour: put simply, from customers buying a product/service, paying a higher price, and/or buying more often.
It follows then that to achieve growth, organisations must understand customer behaviour, and how it may be influenced — while at the same time appreciating the market and competitive context.
In the same vein, new approaches to strategy typically require new ideas and new information — which is where market data, research and intelligence can play a critical role in stimulating and framing strategic choices.
At Growth Advisors we pride ourselves on obtaining difficult-to-source market, customer and competitor intelligence — and packaging this intelligence into insights and recommendations that can be immediately understood and actioned by our clients.